From the sources I managed to find, it appears that the main target for my jewelry, due to the materials used in the project, are young people. "The first group comprises younger shoppers, who are more likely to be drawn to modern and trendy options like stainless steel and titanium. " (Planderful,2022). People from the older age group mainly choose silver or gold, which are assumed to be more durable and expensive products.
"Gold holds most of the market share at 70%, Platinum at 17%, Diamond at 8%, and other materials share the remaining 5%." (Planderful,2022). From the diagram presented, it is evident that most customers choose gold as a jewelry material.
The source also points out the attention to factors such as the most frequently chosen type of jewelry - necklaces, gender division - ladies are definitely the ones who take this analysis seriously.
Coming back to the group that interests me in my project. Further research shows that younger recipients are my potential recipients. Young people focus on trends, and natural stones are very popular now. They (young people) are looking for the meaning of life and significance, and often this is what is attributed to natural stones. For each of them, we can find special properties or purposes.
The store's Planderful (2022) research shows that young people buy jewelry much more often than older people. One of the reasons may be the desire to express oneself, style and origin through the world of fashion, including jewelry.
Due to the ethnic character of my jewelry project, my next group of recipients will be people who feel a strong need to express their origins through jewelry.
Millennials and Generation Z will be my main type of audience. Gen-Z generation is the age range of young people. People who spend their free time mainly on their phones and that's where they look for inspiration through various types of applications.(Ghidotti). It is mainly in the virtual world that trends and news are communicated. This also applies to natural stones, which can often be found on Instagram or TkikTok now. Either through sellers' accounts or through influencers.
References:
The demographic segment focused by art of jewelry in planderful (no date a) Planderful Shop. Available at: https://www.planderful.com/en-gb/blogs/timeless-art/the-demographic-segment-focused-by-art-of-jewelry-in-planderful (Accessed: 20 November 2023).
Federighi, R. (2022) Millennials vs. gen Z - the importance of generational marketing, Ghidotti Communications. Available at: https://ghidotti.com/blog/millennials-vs-gen-z-the-importance-of-generational-marketing/#:~:text=Millennials%20are%20classified%20as%20those,the%2024%20and%20younger%20crowd. (Accessed: 20 November 2023).
Your blogger is very thin and long - i would adjust the widths - you can do this by going to theme, customise and the then adjust widths.
ReplyDeleteHere also you have highlighting as you have copied text from another place - you should paste as plain text or if like this one you have pasted you need ot highlight in your editor and use the clear formatting bitton which is teh t with a cross through this.